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Multi Device Strategy for Display. Why it’s Personal
If you’re not harnessing the power of advertising across different devices, you almost certainly should be, especially if you are serving ads on Desktop, Mobiles and Tablets. Programmatic Display via...
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4 Strategic Models that Every Digital Marketer Must Know
Companies are often confused about how to develop a digital strategy that can effectively bolster their value proposition. Indeed, crafting a successful strategy is becoming increasingly more...
View ArticleThe Future is Programmatic
The reason why I love advertising is the fact that the industry is constantly changing. Nothing is still, while technology shapes the way companies can creatively and effectively reach their audiences....
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Honda’s Perfectly Parallel Storytelling
Storytelling is a popular trend in advertising, increasingly used to maximise customer engagement. As many brands have jumped onto this bandwagon, standing out through this advertising medium is a lot...
View ArticleScience ‘Online’
In the renaissance period, if you were a scientist or an ‘inventor’ you were definitely the cool kid on the block. Running around naked screaming “Eureka” because you got an idea was totally...
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Colin Byrne: the Digital Future and Social CEO
Last night, at Imperial College Business School, Colin Byrne (UK and EMEA CEO of Weber Shandwick) presented his views on digital communication and how it is changing the landscape of business – and...
View ArticleArgos’ multichannel digital transformation
Adapting to multichannel consumers Argos is a British retailer who pioneered catalogue shopping in UK and Ireland. When I first entered an Argos store six years ago, I still remember how amazed I was...
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Seven Digital Deadly Sins: An Era of Transformation?
Presented by The National Film Board of Canada and The Guardian, Seven Digital Deadly Sins is an interactive web documentary with films and text exploring online behavior according to the traditional...
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Sex sells, but maybe not for train tickets
They say the “Sex sells” but this summer it seems that things got a little too heated in France. In July SNCF, the state-owned company that manages the French railway system, launched a steamy digital...
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Cara Delevingne: the model, the social media whizz, and the brand
Everyone knows Cara Delevingne, her bushy eyebrows and her funny faces. She is ubiquitous. She parades on catwalks, poses for campaigns’ ads, recently made her debuts as an actress and a singer,...
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I-Remember, A Social Network Dedicated To Memories
You must have the experience that trying so hard to recall something but you just can’t, then you might start to recognize how wonderful it is to be able to memorize. I-Remember is a social network...
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